Survey: Shoppers see value in location-based coupons

10/6/2011 | MediaPost Communications

Location-based coupons and promotions are finding favor with consumers, and more shoppers are willing to share information about their locations if doing so means they can save money on something they want to buy, according to a survey by Prosper Mobile Insights. About 67% of respondents agreed that mobile coupons are "convenient and useful."

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