Media strategist to industry: Embrace change, don't fear it

10/7/2005 | Bloomberg Businessweek

Rishad Tobaccowala is one of the leading players in the hottest job in advertising -- the media strategist. And Tobaccowala, a noted futurist who made the right moves early with Internet companies such as Yahoo! and AOL, calls many of advertising's present obsessions -- such as product placement -- "lazy."

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