Sharecare.com offers health info from experts, industry:

Sharecare.com is a new website offering a question-and-answer format for providing consumers with health information, with some answers coming from experts and some from marketers. These "knowledge partners" will pay from $1 million to $7 million to sponsor the site and include Colgate-Palmolive, Ortho-McNeil-Janssen Pharmaceuticals, Pfizer, Unilever and UnitedHealthcare.

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New York Times (tiered subscription model), The

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