Study: B2B marketers grapple with resources, content creation

10/7/2011 | TopTenWholesale.com

A "lack of resources in staffing, budgeting or time" is the top challenge facing business-to-business marketers, according to a study by Marketing Sherpa. "The only way for wholesalers and manufacturers to deal with this is to carefully review staffing and budgeting, as well as accurately estimating the time necessary for completing projects," Claudia Bruemmer writes. Issues with developing content was identified as another obstacle, with more than one-third of respondents saying it presented a problem for them.

View Full Article in:

TopTenWholesale.com

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Men's Associate Account Executive
Perry Ellis International
New York City, New York
Art Director
Vera Bradley
Roanoke, Indiana
Product Merchant - Gifts, Home Decor
Hallmark
Kansas City, Missouri
Project Manager Global HR Operations GE HR
Walmart
Bentonville, Arkansas
Manager, Omni-channel Change Management
Gap Inc./Growth Innovation and Digital
SAN FRANCISCO, California