Spending on DTC drug ads inches up

10/7/2013 | PharmaLive.com

Direct-to-consumer advertising of prescription drugs was 1.2% higher in the first half of 2013 than over the same period last year, according to data from Kantar Media. Spending on television and Internet ads rose, spending on magazine ads was flat, and spending on newspaper, radio and billboard ads dropped. DTC advertising for health care services is likely to rise as employers continue to transfer more costs to employees, an expert says.

View Full Article in:

PharmaLive.com

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Senior or Principal Consultant
PAREXEL International
Nationwide, SL_Nationwide
MGR POST MARKET STUDIES - 14000001LK
Abbott
Santa Ana, CA
Senior Financial Analyst - Growing Manager Care Health Org
Fallon Community Health Plan
Worcester, MA
Assistant General Counsel, Regulatory
Cardinal Health
Waukegan, IL
Chief Executive Officer
UCare Minnesota
Minneapolis, MN