Storytelling allows drugmakers to be seen as "champions for change"

10/7/2013 | PharmExec.com

Eli Lilly and Co.'s diabetes site Spoonful.com, developed in partnership with Disney, offers content from experts including dietitians, psychologists and nurses, and it features stories from "everyday families" to help parents whose children have diabetes. Most of the stories on the site are about people representing the target audience and rarely about treatments, Peter Houston notes. The Affordable Care Act's focus on prevention gives drugmakers an opportunity to be seen as "champions for change," Houston writes.

View Full Article in:

PharmExec.com

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Health Care Exchange Account Manager
Kaiser Permanente
San Diego, CA
Director, Health Plan Claims Operations
Group Health Cooperative
Seattle, WA
Stop Loss Sales Executive
Blue Cross Blue Shield of MA
Boston, MA
Field Representative-Oklahoma and Kansas
National Rural Electric Cooperative Association (NRECA)
Multiple Locations, SL_Multiple Locations
Vice President, Idaho Regional Director
PacificSource
Boise, ID