Storytelling allows drugmakers to be seen as "champions for change"

10/7/2013 | PharmExec.com

Eli Lilly and Co.'s diabetes site Spoonful.com, developed in partnership with Disney, offers content from experts including dietitians, psychologists and nurses, and it features stories from "everyday families" to help parents whose children have diabetes. Most of the stories on the site are about people representing the target audience and rarely about treatments, Peter Houston notes. The Affordable Care Act's focus on prevention gives drugmakers an opportunity to be seen as "champions for change," Houston writes.

View Full Article in:

PharmExec.com

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Vice-President of Technology and Regulatory Affairs
AdvaMed
Washington DC, DC
Sr Product Manager Global Marketing (US/DA/00/0085/SL) - 14000009V3
Abbott
Chicago, IL
Director of Medicare Products
Bluegrass Family Health
Lexington, KY
Director of Medicare Products
Bluegrass Family Health
Lexington, KY
Vice President, Information Technology
HealthPartners
MN