Better metrics are the key to a winning team

10/8/2009 | Harvard Business Review online

Popular metrics aren't always the best predictors of success, argues Scott Anthony. Baseball was changed forever when a deeper statistical analysis of the game showed that the most commonly cited statistics weren't the best predictors of winning teams, he notes. Companies need to compile more data on their innovation efforts and study them at a deeper level to see which kinds of efforts are producing results, instead of relying on the same shopworn statistics everyone uses, he argues.

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