Wendy's looks for new image in post-Dave era

10/8/2009 | Wall Street Journal, The

Quickservice chain Wendy's has gone through a number of campaigns and ad agencies since the death of founder, and longtime pitchman, Dave Thomas. A new campaign focuses on the freshness of Wendy's food and its use of, "fresh, never frozen, North American beef."

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Wall Street Journal, The

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