Euphemisms are scrapped in cat litter ad

Arm & Hammer is introducing its new "Double Duty" cat litter with ad copy that is unusually blunt about its product advantage, saying, "Now there's a new litter that even eliminates feces odors." Cat litter is a $1.83 billion product category in the U.S., according to Euromonitor, with 33% of households having cats as pets.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH