Cuddly porcupine plugs Sanofi's new flu shot

10/8/2012 | Medical Marketing & Media

Sanofi Pasteur's Fluzone Intradermal print, TV and digital campaign features a cute, animated porcupine touting the drug's ultra-thin needle-delivery system, and actor Chris O'Donnell is the face of a public education campaign to raise awareness of the herd immunity effect of vaccination. Kaplan Thaler is in charge of advertising creative, Digitas Health is handling digital marketing, Cooney Waters is handling public relations and Saatchi Science is handling outreach to health care providers.

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