Anita Campbell's new book focuses on visual marketing techniques

10/9/2011 | Small Business Trends · Small Business Trends

Anita Campbell, CEO of Small Business Trends, and co-author David Langton have written "Visual Marketing," which provides case studies about how small companies are using visuals to spread the word about their businesses. Through writing the book, Campbell said she gained "even more respect for the creativity of small businesses." One takeaway from the book is to focus your marketing attention on what your audience wants, Langton said.

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Small Business Trends · Small Business Trends

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