Google, Comcast, Vizio and Sony are among the advertisers returning to mechanical and in-camera effects to bring a retro artisanal quality to commercials, contrasting with computer-graphics slickness and playing to the consumer differently, writes Gabriel Beltrone. McCann Erickson Chief Creative Officer Tom Murphy says, "We live in a world of such incredible, seamless, mind-blowing special effects. There's almost more stopping power sometimes these days in showing something that's been done with human hands."
Brands look to deliver "stopping power" with handmade effects
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||