Green branding is here to stay, report says

10/10/2011 | BusinessGreen (U.K.)

Environmental branding will be the norm by 2020, according to a report produced jointly by Sainsbury's, Unilever and Forum for the Future. The report argues that companies need to do a better job of pitching eco-products as "not just better for the environment, but healthier, cheaper and longer-lasting," said Sally Uren of Forum for the Future.

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