Beer, spirits marketers boost TV ads, product placements

10/10/2013 | Variety

MillerCoors' product-placement deal with Turner Broadcasting is likely the biggest example of an emerging trend: beer and liquor marketers supplementing their increasing TV ads with content integrations. The new Esquire Network has signed a charter-sponsor deal with Remy Martin and recently highlighted Samuel Adams beer in a "Brew Dogs" episode. "Spirits and beer have never been more intense than right now," said Dean Ferenac, an ad buyer at Initiative who handles the MillerCoors account.

View Full Article in:

Variety

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY