CVS to create custom circulars based on loyalty-program data

10/10/2013 | New York Times (tiered subscription model), The

CVS' myWeekly Ad platform is enabling members of its ExtraCare loyalty program to receive tailored, digital versions of its newspaper circulars based on their purchase data. The platform, which works across desktop and mobile devices, also allows customers to build digital shopping lists based on which CVS store they shop at. CVS will promote myWeekly Ad with a $7 million campaign that asks consumers, "What's your deal?"

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