Forbes' digital ads are now bringing in more money than print

Forbes' BrandVoice program is paying off, with 20% of ad revenue coming from deals including BrandVoice executions. The program allows advertisers to publish content directly to the magazine's website. The model is contributing slightly less to overall ad revenue than the 25% the publisher predicted, but has been instrumental to a milestone year at Forbes in which digital ad revenue will surpass print ad revenue for the first time, writes Michael Sebastian.

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