T-Mobile to offer global data package backed by Shakira

T-Mobile has unveiled "Simple Global," a feature for subscribers that allows them to text and access the Internet for free in more than 100 countries. The package's rollout came with a performance by Shakira, who signed a multiyear deal to serve as marketing "collaborator" and help push the plan. "Today's phones are designed to work around the world, but we're forced to pay insanely inflated international connectivity fees to actually use them," said CEO John Legere.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY