Researcher: Some Web sites charge for ads, then don't run them

10/11/2009 | Wall Street Journal, The

Ben Edelman, an assistant professor at Harvard Business School, says his research shows that many companies pay for online advertising that never appears. He says the sites get away with it by using coding that looks to marketers as though the ads are appearing, but places the ads on Web pages that consumers cannot see.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY