Digital product labels hold promise for merchants

10/11/2010 | CBS News

Dutch vodka company Medea has released its newest beverage in bottles that bear digital labels that buyers can program with personalized messages. Though the six-step programming process and brief message space might limit the possibilities on this early example, future versions of programmable packaging hold promise for retailers looking to get innovative with digital displays, tech columnist Evan Schuman writes.

View Full Article in:

CBS News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY