Guinness teams with ESPN for ad campaign

10/11/2010 | Wall Street Journal, The

Guinness, which has developed a number of sports-related ad campaigns in other countries, this week will introduce its first such major effort in the U.S. The sports-themed ad initiative will run on ESPN and other networks and will star sports celebrities such as former Pittsburgh Steelers running back Jerome Bettis.

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Wall Street Journal, The

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