Mazda tunes up new branding

10/11/2010 | Automotive News (free content)

Mazda, through its new agency, WPP Group, London, is striving for a more upscale image, although it will hold onto its "zoom-zoom" slogan. The automaker by fiscal 2016 wants to increase U.S. sales to 400,000 vehicles a year, although it hasn't sold 300,000 cars a year in the U.S. since 1994.

View Full Article in:

Automotive News (free content)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY