Mazda tunes up new branding

10/11/2010 | Automotive News (free content)

Mazda, through its new agency, WPP Group, London, is striving for a more upscale image, although it will hold onto its "zoom-zoom" slogan. The automaker by fiscal 2016 wants to increase U.S. sales to 400,000 vehicles a year, although it hasn't sold 300,000 cars a year in the U.S. since 1994.

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