Fiat looks to redeem itself with new 500 ad

10/11/2011 | Hollywood Reporter (free content), The

Fiat-Chrysler, working with agency Doner, has released what it says is its "first" spot for the Fiat 500. The new 60-second TV ad comes after an earlier effort featuring Jennifer Lopez -- which the automaker characterized as a video trailer as opposed to a bona fide commercial -- fell flat with critics.

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Hollywood Reporter (free content), The

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