What not to say in a sales meeting

10/11/2011 | BNET

Words drive sales, so choose yours carefully, Jeff Haden writes. Avoid spouting meaningless cliches such as "best in class" and "low-hanging fruit," and explain how you can provide value. "No business wants to hear they have low-hanging fruit. Just describe, in cost-benefit terms, how you prioritized your list of projects or activities."

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