Gucci tests Pinterest-friendly banner ads

10/11/2012 | Adweek

Gucci is adding "Pin It" buttons to Web ads promoting its fall/winter 2012 collection, with clicks leading through to a larger, Pinterest-sharable photo of the advertised fashion item. It's a campaign that will appeal to Gucci's core demographic, but likely won't win the fashion house many new customers, writes David Gianatasio.

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