Gucci is adding "Pin It" buttons to Web ads promoting its fall/winter 2012 collection, with clicks leading through to a larger, Pinterest-sharable photo of the advertised fashion item. It's a campaign that will appeal to Gucci's core demographic, but likely won't win the fashion house many new customers, writes David Gianatasio.
Gucci tests Pinterest-friendly banner ads
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA