Gucci tests Pinterest-friendly banner ads

10/11/2012 | Adweek

Gucci is adding "Pin It" buttons to Web ads promoting its fall/winter 2012 collection, with clicks leading through to a larger, Pinterest-sharable photo of the advertised fashion item. It's a campaign that will appeal to Gucci's core demographic, but likely won't win the fashion house many new customers, writes David Gianatasio.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR