Disney, Yahoo and Google top list of "most-loved" global brands

10/11/2013 | Adweek

The Walt Disney Co. is the world's most-loved brand, according to a study from APCO Worldwide. Yahoo, Google, Sony and Nestle round out the top five, according to the survey of 70,000 consumers in 15 international markets. The study let consumers rate the brands in eight categories: "understanding, approachability, relevance, admiration, curiosity, identification, empowerment and pride."

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