DMI Music rolls out a platform for sending singing e-mails

10/11/2013 | Adweek

Nutritional supplement company Mead Johnson is among the brands working with DMI Music's new Engine 1 platform for sending music in e-mails. A preliminary campaign got 75% of e-mail openers to click to listen, and the re-engagement rate was 43%. The company has implemented cloud storage and streaming to deliver the musical e-mails without raising the bounce rate, according to DMI's CEO, Tena Clark.

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