Marketers turn to increasingly popular short-form video

10/11/2013 | Mobile Marketer

Mobile marketers are turning to short-form video as Twitter's Vine and its Facebook counterpart Video on Instagram vie for users. Dunkin' Donuts is a participant on the Vine platform, with a Monday Night Football campaign that launched last month. "We've experienced great feedback and have been able to participate in the Monday Night Football social conversation stream in a timely, fun and relevant way," said Scott Hudler, vice president of global consumer engagement for Dunkin' Brands.

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