Expert: Increasing consumer product reviews could create problems

10/12/2007 | eMarketer

Sixty-two percent of Web users read product reviews posted by others, a Deloitte Consumer Product Group-sponsored study reveals, and online shoppers often check user reviews before making purchases, other studies report. "This increasing market transparency can adversely impact the margins, market share and brand equity of consumer products companies," said Pat Conroy, vice chairman and U.S. consumer products group leader at Deloitte Touche USA. "Consumers are increasingly empowered, everyone has a voice, and information and opinions are instantly dispersed. Consumer product companies need to determine how best to capitalize on this new landscape."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Culinary Arts Chef Instructor
The Culinary Institute of America
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations