Don't let the recession go to waste

10/12/2010 | Business-Strategy-Innovation.com

Economic downturns can bring enormous opportunities for companies that are capable of recognizing them as such, writes Boris Pluskowski. The creative destruction wrought by recessions leaves surviving companies with space to redefine themselves, refine their business models and gain a big upper hand over weaker rivals. "Innovation is all about realizing and capitalizing on the opportunities available to your company," Pluskowski writes.

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