Aggressive deal services squeeze local search advertisers

10/12/2011 | Reuters

Search-engine marketing that includes references to local markets is suddenly a competitive and increasingly costly field, thanks to the development and expansion of daily-deal services willing to invest in ads targeting local consumers. The resulting uptick in keyword prices is crowding out some local advertisers. "It's scary for them [as] once a daily-deals aggregator enters a market, they're unlikely to leave," said Chris Wallace of digital-marketing agency iCrossing.

View Full Article in:

Reuters

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Sr. Merchandiser - Womens Apparel
Blair LLC
Warren, Pennsylvania
SVP/CHIEF MERCHANDISING OFFICER
Navy Exchange Service Command (NEXCOM)
Virginia Beach, Virginia
Sr. Buyer
Norm Thompson Outfitters
Hillsboro, Oregon
Financial Planning and Analysis Manager
Orchard Brands
Beverly, Massachusetts
Logistics Systems Analyst
Steve Madden
Long Island City, New York