Aggressive deal services squeeze local search advertisers

10/12/2011 | Reuters

Search-engine marketing that includes references to local markets is suddenly a competitive and increasingly costly field, thanks to the development and expansion of daily-deal services willing to invest in ads targeting local consumers. The resulting uptick in keyword prices is crowding out some local advertisers. "It's scary for them [as] once a daily-deals aggregator enters a market, they're unlikely to leave," said Chris Wallace of digital-marketing agency iCrossing.

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