Of A Kind puts the spotlight on up-and-coming fashion designers

10/12/2011 | Fox Business Small Business Center

Of A Kind, a fashion website started by Erica Cerulo and Claire Mazur, helps up-and-coming designers find an audience by featuring articles about them and selling their work. "I think what Of A Kind is doing highlights a reaction to chain stores, where it's just sort of nameless and you don't know what you're buying. I think consumers are yearning to see where things come from," said Sandy Corsillo of The Hill-Side.

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