Pepsi executive talks sports messages for shopper moms

10/12/2011 | MediaPost Communications

Officials with Pepsi, Travelers and Black & Decker discussed strategies for marketing to women and Hispanics during a recent panel on sports marketing. Mark Rooks of Pepsi Sports Marketing said women do most of the shopping for Pepsi products so programs such as Super Bowl promotions are developed "from the female insight."

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations