The professional social network LinkedIn is winning the business-to-business battle, Joel Capperella writes in this first article of a series. "Slowly and steadily, LinkedIn has methodically evolved into a social media powerhouse making it almost impossible for competitors to enter its sphere," he writes. The network's segmentation is powerful, its news curating useful, and company recommendations and a new endorsements feature separate it from the pack. Endorsements are "far more valuable than the enigmatic influence ratings currently available on the social web like Klout, or Twyla," Capperella writes.
How LinkedIn is winning the B2B battle for hearts and minds