How LinkedIn is winning the B2B battle for hearts and minds

10/12/2012 | Seamless Workforce blog, The

The professional social network LinkedIn is winning the business-to-business battle, Joel Capperella writes in this first article of a series. "Slowly and steadily, LinkedIn has methodically evolved into a social media powerhouse making it almost impossible for competitors to enter its sphere," he writes. The network's segmentation is powerful, its news curating useful, and company recommendations and a new endorsements feature separate it from the pack. Endorsements are "far more valuable than the enigmatic influence ratings currently available on the social web like Klout, or Twyla," Capperella writes.

View Full Article in:

Seamless Workforce blog, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO