Study: Most DVR users skip ads on recorded shows

10/13/2004 | Adweek

A study by ad firm Havas' Media Planning Group found that 90% of DVR users "always" or "usually" skip commercials while they're watching DVR-recorded shows. A greater percentage of women than men said they skipped commercials whether they were watching recorded or live programming, the study found.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY