Facebook's success has biological roots

10/13/2009 | MarketWatch

Social networks aren't popular because they're novel, but because they tap into a primal need to connect, Adam L. Penenberg writes. "Online or off, all of this congregating is really just a product of biological necessity." He suggests that social networks are a way for people to build trust in one another and be happier. "We are biologically driven to commingle," he suggests.

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