Facebook's success has biological roots

10/13/2009 | MarketWatch

Social networks aren't popular because they're novel, but because they tap into a primal need to connect, Adam L. Penenberg writes. "Online or off, all of this congregating is really just a product of biological necessity." He suggests that social networks are a way for people to build trust in one another and be happier. "We are biologically driven to commingle," he suggests.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY