Tom Corcoran and Steve Van have suggested that hotels start using new measurements of success, including "net rate per available room" and "years to recovery." The hotel industry veterans made their proposals for NetPAR and YTR at the 10th annual Fishing for Solutions conference. "What does [revenue per available room] really mean?" asked Van, the president and CEO of Prism Hotels & Resorts. "Years to recovery is what [everyone] is talking about."
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