MediaVest wins global business for Yahoo!

10/13/2010 | Advertising Age (tiered subscription model)

Publicis Groupe's MediaVest, via a review, has landed worldwide media buying and planning account for Yahoo! WPP units Mindshare and Neo had previously repped traditional and digital buying, respectively. The change comes as Yahoo! enters the second stage of a $100 million worldwide effort that started with the "It's You" branding campaign and now will concentrate on its search and mobile products and sites for women.

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