Column: Agents should shift their view toward a desire to help clients

10/13/2011 | Travel Research Online

Travel agents should strive to change the public's negative perception of the industry by showing empathy in dealing with clients and adopting an honest desire to assist them in buying a travel product with the best value, Richard Earls writes. "To the extent that you can assist your clients to be smarter and better informed in their buying decisions, the stronger the relationship you will form over the long term," Earls writes.

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