Mondelez smart shelves can see who wants a snack

Mondelez International is deploying a smart display unit with sensors that can determine the age and sex of potential buyers and deliver targeted video ads. Videos will play if a customer looks at the smart shelf long enough, and weight sensors will detect whether a choice is made. "When people walk by, it's a missed opportunity. We must know how the consumer behaves in the store," said Mondelez Chief Information Officer Mark Dajani.

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