Mondelez smart shelves can see who wants a snack

Mondelez International is deploying a smart display unit with sensors that can determine the age and sex of potential buyers and deliver targeted video ads. Videos will play if a customer looks at the smart shelf long enough, and weight sensors will detect whether a choice is made. "When people walk by, it's a missed opportunity. We must know how the consumer behaves in the store," said Mondelez Chief Information Officer Mark Dajani.

View Full Article in:

Wall Street Journal (tiered subscription model), The · Washington Post (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY