Advertisers fight back as "Do Not Track" row escalates

10/14/2012 | New York Times (tiered subscription model), The

The ad industry's clash with Microsoft over Internet Explorer's "Do Not Track" default settings is escalating into a battle for the future of ad targeting and the broader "surveillance economy," experts say. Industry representatives say targeting doesn't have to be intrusive, and makes the free-to-use Internet economically viable, but some regulators and privacy advocates say the industry is going too far. "While many advertisers do support privacy, there is clearly a rogue element of advertising networks that wants to subvert the process," said Federal Trade Commission Chairman Jon Leibowitz.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA