Peapod braces for Chicago competition

10/15/2003 | Chicago Sun-Times (free registration)

Royal Ahold's online grocer Peapod is currently the top online act in town for the Windy City, but Peapod CEO Marc Van Gelder says he has his eye on the expansion plans of FreshDirect, Dominick's and Jewel-Osco. Currently 26% of traditional grocery chains offer online shopping in some markets, and another 15% plan to do so beginning this year, according to the Food Marketing Institute.

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