U.K. organ donation campaign targets blacks, Asians

10/15/2007 | Black Britain (U.K.)

The U.K. is launching a transplant campaign that targets black and Asian donors, highlighting the fact that these groups are three times more likely than the rest of the population to need a kidney transplant and are more likely to survive if matched with a donor from the same ethnic background. The campaign also addresses transplant myths that may be affecting donation rates.

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Black Britain (U.K.)

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