Porsche touts heritage in campaign for new sedan

10/15/2009 | NYTimes.com

Porsche Cars North America today will officially introduce the 2010 Panamera, the luxury carmaker's first sedan. A campaign by Cramer-Krasselt in Chicago focuses on the automaker's history. The campaign will be a test of whether a vehicle with a price tag that starts at more than $89,000 can succeed in the current economic climate.

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