A phone for the masses? Try the boomer generation instead

10/15/2010 | ZDNet

With large icons and easy adaptability, the Windows Phone 7 could be a perfect choice for the boomer generation, writes Jason Perlow. Instead of trying to compete with the younger generation already sold on Androids and iPhones, Perlow suggests that marketers take advantage of the 65 and older crowd, who make up 13% of the U.S. population and are actively looking to catch up with technology.

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