Column: Coke, Pepsi expect growth in ready-to-drink coffee market

10/16/2007 | Financial Times (free content)

Coca-Cola's partnership with Italy's illycafe poses a challenge to PepsiCo and Starbucks' joint venture in the global ready-to-drink coffee market. Soft-drink companies expect the ready-to-drink coffee market to reach 10% annual growth as more consumers steer away from carbonated soft drinks.

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