Moms are spearheading the transition from desktop social networking to mobile social networking, according to an eMarketer report, with more than 60% of moms using smartphones and one-fifth using tablets. That's driving a marked increase in moms' total social-network use but presents some challenges for marketers, who must take a holistic approach to social advertising. "Businesses that take this approach not only stand a better chance of reaching moms now, but they can prepare themselves for the inevitable usage shift that other demographic groups will make," the report argues.
Moms are going mobile, and marketers are rushing to keep up
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