There are 13 million households in the U.S. with income-producing assets of $250,000 to $1 million, aside from real estate, according to Nielsen. These "mass affluents" had an average household income of $105,000 last year, compared with the national average income of about $63,000, the market research firm noted. Marketers must craft more sophisticated, specific messages for this segment, which is quick to adopt high-tech gadgets, Nielsen said.
Nielsen identifies "mass affluents" segment of wealthy Americans
SmartBrief Job Listings for Retail
|Sr. Manager- Partnership Marketing||
|Art Director - Concept||
Victoria's Secret Direct
|New York, New York|
|Manager, Corporate Communications - Consumer PR||
Toys R Us, Inc.
|Wayne, New Jersey|
|Distribution Center Operations Manager||
Tractor Supply Company
|Assistant Retail Store Manager||
James Avery Jewelry