Nielsen identifies "mass affluents" segment of wealthy Americans

10/16/2012 | MediaPost Communications

There are 13 million households in the U.S. with income-producing assets of $250,000 to $1 million, aside from real estate, according to Nielsen. These "mass affluents" had an average household income of $105,000 last year, compared with the national average income of about $63,000, the market research firm noted. Marketers must craft more sophisticated, specific messages for this segment, which is quick to adopt high-tech gadgets, Nielsen said.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Category Merchandising Manager
REI
Kent, Washington
Branch Manager
Behler-Young Company
Livonia, MI
Regional Food Safety Manager
BJ's Wholesale Club
Baltimore, Maryland
Logistics Administrator (Engine Planner)
Honda Power Equipment
Alpharetta, GA
Creative Production Manager (macys.com)
Macy's
New York, New York