Joel Ewanick defends his efforts to turn GM global

General Motors' sponsorship of Manchester United was a big "no-brainer," even if it led to being dismissed, said Joel Ewanick, GM's former global marketing chief. The sponsorship was one of few initiatives started under Ewanick that GM has kept; the company has returned to Facebook and Super Bowl ads scrapped by Ewanick. GM's efforts to turn Cadillac and Chevrolet into global brands will happen, "I just think everybody's realizing that it'll take a lot longer to get there than they anticipated," he said.

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