New York Times sees more readers despite pay wall

10/17/2011 | Journalism.co.uk (U.K.)

Jim Roberts, The New York Times' assistant managing editor for digital, said he was wrong in fearing that the newspaper's pay wall would cut into digital readership. He cited a 2.3% year-on-year gain in September to 34 million unique visitors. "I really worried a lot that our audience which we had worked so aggressively to build would shrink a lot," Roberts said. "The good news for The New York Times is that while it is still very early in our experiment, it has been largely good."

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