In Web's wide world of choice, defaults often rule

10/17/2011 | New York Times (tiered subscription model), The

"One click away" for choice on the Web appears to be a click too far for many, which explains the reason default product settings are so valuable online. For Google, the millions it pays to be the default search engine on AOL and Mozilla's Firefox browser provides one example of how business is eager to take advantage of defaults in the "decision architecture" that structures consumer choice.

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New York Times (tiered subscription model), The

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